Clean takes over green as small business catchphrase

May 18, 2019

Clean takes over green as small business catchphrase

Going green is a well-trotted catchphrase, so much so that its latest evolution “going clean” means products that don’t have chemical additives. In Los Gatos, several businesses are moving into the clean product space with offerings that range from skin care to hair care, and even food.

The Urban Remedy store, 104 University Ave., opened just before Thanksgiving and shows how the food industry is evolving. It sells fresh, organic, ready-to-eat meals, juices and snacks that have names like Cold Crusher and Booster Shot. Some Urban Remedy products are retailing at Whole Foods throughout Silicon Valley.


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