Several products from C2 California Clean are EWG VERIFIED™. This is great news, but what does it mean? And most importantly, why should you care? Fair questions — we’re here to answer them.
What is EWG?
Environmental Working Group (EWG) is a non-profit, non-partisan organization dedicated to protecting human health and the environment. What this means is that EWG verifies substances have been scientifically shown to be safe. How is this different than organic? Well, poison ivy is organic but that doesn’t mean it’s safe to put on your skin. As you start looking at the ingredients in your skincare products, you’ll be surprised at what you’ll find in them. Get the idea? EWG checks them so you don’t have to. Visit EWG’s Skin Deep database to see how C2 compares with other leading skincare brands in the market. Does this mean you have to give up that product that creates the perfect look of sun-kissed skin? Nope, think again. Let’s be clear. We all have our favorite products, but knowing what’s in them means we can make the choice to keep using them or look for a safer alternative.
Why should you care?
To be honest, we can show you plenty of frightening scientific reports that’ll leave you huddled in the corner with a teddy bear. (Google Endocrine Disruptors if you’re feeling brave. You’ve been warned!) But it’s simpler than that. If you know what’s in your skincare, then you’re empowered to make healthier choices. We spend money and time on gym memberships, but who really likes sweating on a treadmill? No one. Organic foods and Zoodle Makers, seriously? Skincare, however, is something we use everyday, yet we look for the least expensive products and buy Cheetos on the way! Consider that 60% of what you put on your skin winds up in your body. One of our scientists did the math; for every tablespoon of oil you put on your skin, 100 calories from that oil goes into your body, and it isn’t even Cheetos flavored. (We’ll just let that one sink in.)
Finally, another reason why you should care—allergens. Allergies are deadly, there’s no doubt about it. The FDA currently does not regulate the ingredients in skincare products or require allergen labeling, as it does in food. So, consider what happens when someone with a severe gluten allergy uses a body soap containing just that. (Yes, like the brand of soap your mother has been using for years.) Now, imagine it in a skincare product or cosmetic that you apply on a daily basis—bumpy skin and wheezing aren’t the new look for fall. A favorite example around the lab: a girl puts on lip gloss, looks fabulous, and kisses her boyfriend who’s allergic to gluten. Nothing says AWKWARD like breaking out in hives from an allergic reaction. She should’ve read the label or checked Skin Deep!
Do you have to be EWG VERIFIED™ to be healthy? No, it’s a voluntary step we at C2 have chosen to take to ensure that our products are safe and effective for you and your family. Life hands you enough unknowns—your skincare shouldn’t be one of them.